Shake It Up Baby: Protein Powder in America

Annotation

Hoffman had been contacted in the 1940s by the famous American nutritionist Paul Bragg about creating a line of weightlifting supplements to which the Muscle Man had displayed an incredible lack of interest. Furthermore in his late 1930s articles Hoffman was often steadfast in his belief that good nutritious food was all the modern weightlifter needed.

What changed Hoffman’s mind was the changing nature of the weightlifting market. Yes despite all the modern rhetoric about fitness being a business, the iron game has long been motivated by selling. Heck even Eugen Sandow sold supplements in the early 1900s!

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