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In-house Creation of Video in Higher Education: A Worthwhile Endeavour?

Jenny Pesina, Tim J. Beaumont, Alison Parkes, Authors

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In-House Creation of Video in Higher Education:
A Worthwhile Endeavor?

Jenny Pesina
The University of Melbourne, Australia

Tim J. Beaumont
Victoria University, Australia

Alison Parkes
The University of Melbourne, Australia

This paper explores the use of video to enhance teaching and learning, with a specific focus on business and economics education. The paper provides an overview of current trends in global video consumption and the benefits associated with video use in higher education before discussing challenges and opportunities associated with the in-house creation of video to support student learning. Three cases of in-house-created, course-specific video are presented as a means to explore practical aspects of video creation, the value in-house-created video can bring for academics and students, and the challenges that may be encountered when developing video. The paper argues that although in-house video production may appear to some to be a superfluous endeavor in a time when so much video is available on the Web and when amateur creation and dissemination of video has never been easier, a strong case can be made for in-house video production as a means to enhance student engagement and learning.
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A Worthwhile Endeavor?"

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