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In-house Creation of Video in Higher Education: A Worthwhile Endeavour?

Jenny Pesina, Tim J. Beaumont, Alison Parkes, Authors

This page was created by Curtis Fletcher. 

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In-House Video Production in Higher Education: Key Benefits

For staff of the Faculty of Business and Economics of the University of Melbourne, multiple benefits have been associated with the production of in-house video materials. Foremost among these are benefits related to content and focus. Despite the enormous quantity of online video available, neither existing video content nor the manner in which this content is presented may necessarily suit particular course learning objectives. In-house videos produced for staff of the Faculty of Business and Economics incorporate customized media content, graphics, animations, flowcharts, purposefully sourced third-party materials, and other features designed for specific student cohorts. Although roughly produced videos made with cheap or readily accessible equipment such as phone cameras can suit many purposes, use of professional equipment can limit potentially distracting sound and image-related problems. Use of such equipment can be particularly important when actors are required and when complex scenarios are featured. Furthermore, creating video in-house can be an affordable option if content would otherwise need to be bought, and it can avoid problems associated with how video content is adapted for the classroom. The following cases are presented to discuss some of the reasons videos have been created, ways videos can be created, strengths of the resources, and some issues of concern.
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