In-House Creation of Video in Higher Education: A Worthwhile Endeavor?
Ultimately, the question that needs to be asked by individuals within their particular institutions is, “Is it worth it?” Do we have a need for the in-house creation of video given the availability of so much online video and the relative ease with which students themselves can create, upload, adapt, and share video? The literature suggests that opportunities exist for video to be used to great effect in higher education without recourse to in-house development of content. However, as the three cases discussed in this article indicate, much can be offered by the creation of videos for particular student cohorts and particular learning objectives. As technology continues to improve, investments in equipment and skill development will become ever more manageable. The results of the relatively modest investments involved can be video resources that are highly customized, that feature professional vision and sound, that can include mixed media and complex scenarios, and that can offer much to enhance student engagement and learning in higher education.
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