Schweppes Ad
Johann Jacob Schweppes is the real pioneer of the fizzy drink. In 1783, as a young Swiss watchmaker and keen amateur scientist Johann Jacob Schweppe, was able to simplify carbonation through the application of two common compounds sodium bicarbonate and tartaric acid. Schweppe branded this process the Geneva System and in 1783. He would leave watch making behind and set up mass production in Geneva under the new Schweppes brand. Within seven years of starting the Schweppes Company he expanded to a factory in England. These early waters were sold under the guise of medicinal remedies, needless to say the true effects only aided in hydrating patients, not healing them.
The company introduced fizzy lemonade in 1831, the success of which led to a flood of other flavoured fizzy drinks. The most famous was Schweppes Tonic Water, which was introduced in the 1870s. By 1897, Schweppes had established itself sufficiently to float on the stock exchange and, in the following century, rapidly expanded its international interests.
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