Shortly after the introduction of the Entertainment Software Rating Board (ESRB) in 1994, Nintendo of America decided to abolish many of its game content guidelines that brought much censorship to video games localized from different regions. This decision allowed consumers to make their own choices concerning the video game content they deemed suitable, be it for themselves or for those under their care. Since this massive change, the only truly established rule is that
— along with their competitors, Microsoft and Sony
— “Nintendo does not sell or license games that carry the ESRB rating “AO” (Adults Only).”
1 Oftentimes, video games in today’s market have their content altered by their respective developers. It is only seldomly that Nintendo of America chooses to interfere with a game’s content.
Later, in March 2005, the ESRB created a new category for its instrumental rating system, called “E10+” (Everyone 10+). This category sought to distinguish between family-friendly video games (deemed appropriate for children of at least six years) and those that may include more suggestive themes, but would nonetheless be too mild for the “T” (Teen) category. Many games were subjected to this decision, either forced into the “K-A” (Kids to Adults), later named “E” (Everyone) category, or the “T” rating. Chrono Trigger experienced the same fate, first being rated as a “K-A” title on the Super Nintendo Entertainment System (SNES), and later finding itself labeled as a “T” title when bundled with Final Fantasy IV for the PlayStation (PS). Due to these significant changes, it is conceivable that some gamers were never exposed to Chrono Trigger during the PS re-release era. It has been shown increasingly that, in the words of Jay Campbell, "the number of parents nationwide that are aware of the ESRB ratings and using them regularly when choosing games for their families continues to grow with each year. In fact, not only are more parents using the ratings, they are using them more often than ever before."2 In fact, “parental confidence in the ESRB ratings has never been greater.”2As such, the ESRB rating categories and content descriptors influence the buying behaviors of consumers, especially parents, and even have the ability to fate a video game to popularity or obscurity. By allowing for an intermediary rating, more content could be deemed acceptable for a game without carrying the burden of a “T” label. As a matter of fact, the “E10+” label is easy to overlook as distinct — it is nearly identical in presentation to the “E” rating. With this added leniency, along with the abolishment of previous Nintendo of America game content guidelines, Nintendo Dual Screen (NDS) Chrono Trigger translator, Tom Slattery, decided to bring back some of the Japanese cultural artifacts lost due to previous censorship.After an extensive analysis, it is apparent that Slattery freed barriers on alcohol use and sexuality, sometimes utilizing uncommon or formal words to refer to such topics — presumably as a means of employing ambiguity in order to further safeguard younger gamers. Slattery also kept intact the preceding censorship of profanity and religious themes. However, at the same time, retranslation of item names led to the introduction of new elements from Japanese culture, specifically the mentioning of Buddhist deities, demons, and heaven. In the end, it was these new additions from Japanese culture that were articulated to North American gaming communities during the Chrono Trigger NDS re-release.
