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1. 1 2023-03-04T19:48:30-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273 Display of Pain Saman Khalifian 2 plain 2023-03-04T19:51:14-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273
2. 1 2023-03-04T11:49:50-08:00 Johnny Thai 490a650b6686d5ad0557ad35c6a2935691e3eb1d Cat's tail. Johnny Thai 2 plain 2023-03-04T11:51:19-08:00 Johnny Thai 490a650b6686d5ad0557ad35c6a2935691e3eb1d
3. 1 2023-03-04T21:00:38-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273 Prince of Wails Saman Khalifian 2 plain 2023-03-04T21:02:17-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273
4. 1 2023-03-04T16:31:50-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273 Crying Baby Saman Khalifian 2 plain 2023-03-04T16:37:59-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273
5. 1 2023-03-04T19:01:24-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273 King of Pain Saman Khalifian 2 plain 2023-03-04T19:04:53-08:00 Saman Khalifian d1d6b3e300ff42c0c788b056bb103c4cd320f273

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• 1 2023-02-27T12:47:09-08:00 The Effects and Significance of Emotion in Patent Medicine Trade Cards 42 There are countless marketing tactics that companies utilize to bring in new customers. One unique tactic that will highlighted is the utilization of emotions an an enticing sales factor. Throughout this individual page, there are several details within each trading card that harps back on the all encompassing tactic of emotion.-By Saman Khalifian plain 2023-03-26T09:47:32-07:00 In Minard’s Liniment, raw emotion is front and center, as a crying baby is shown agonizing in pain. The mood of this card is sad and frightful, as the “prince of wails” is enduring much pain and suffering greatly from it, as evidenced through his large tears and wide open mouth. The display of large tears coming down his face illustrates the true pain and fright that this baby is going through, which plays directly into the overall marketing plan, harping on the rough emotions that pain induces. Not only can individuals relate to a crying figure as life is often painful, but especially a distraught baby experiencing grave pain. This card ultimately plays on the sad and empathic emotions humans feel on a daily basis.

   

  Carter's Little Nerve Pills takes a different approach than Minard's Liniment, and it focuses instead on the positive emotions that can result from using a product to treat one's nerves. A part that stands out is the overall mood of the image we saw, as we are shown a young girl looking out into nature with a calm and tranquil face. If individuals have to worry about nerves regarding sleep, which this products targets, displaying a calm and innocent figure at the center of this piece is a clever marketing tool. Her calm and tranquil emotions displayed are what the intended audience wants to feel like, which is diametrically opposed to the wailing baby we see in Minard's Liniment, as that situation can readily take place if pain is left unattended to. Instead, in this card, we see a positive and optimistic approach to marketing.

  
  In comparison to both Minard's Liniment and Carter's Little Liver Pills, Mennen's Sure Corn Killer resembles the marketing tactics of the latter more closely. Rather than displaying the discomfort that a man with corns experiences, instead the viewer gets a close look into what daily life looks like if this product is utilized effectively. This is emphatically displayed by a man supporting the weight of a woman on his feet and having a large smile on his face, which shows that he is fully capable and glad that his foot can support weight and is free of pain. The ultimate relief that will come after utilizing this product is realized both by the man's positive emotional expression and by the product before and after display of what it can truly do for their corns. Positive emotions displayed by the man ultimately informs the customer of what the product can fulfill for them, which will lead to their own positive emotions.

  Displayed here is a cropped image of a cat tail that the wailing baby is tightly holding onto in the Minard's Liniment trade card. I view this tight grasping as the baby being scared and frightened of the creature, hence the additional wincing and wailing, This creates enhanced emotional feelings amongst possible consumers as they can empathize with this baby for what he is enduring; whether it is immense pain, fear, or frightfulness
  
    Minard’s Liniment, Carter’s Little Nerve Pills, and Mennen’s Sure Corn Killer all convey the unqiue marketic tactic of utilizng human emotion in distinctive and intriguing ways. It’s interesting to see that marketing strategies widely used today were still utilized by medical companies in the 19th century.

  
  
  
  
  
  
  
  
  
  
  
   

• 1 2023-02-28T17:57:28-08:00 The Children of Medicine: An Appeal to Consumer Emotions 25 Our group page explores the intricacies of 19th century marketing strategies that heavily revolved around depictions of children and the youth in an attempt to psychologically appeal to the emotions of consumers in hopes of converting sales. However, we also discuss how problematic this can be, especially when the product advertisement itself is deceiving and may even pose a threat to the lives of consumers. Though effective, using the youth to advertise products can be unethical and as a result, there were different legislations enacted to combat this and different marketing strategies have evolved in conjunction with it. - By Johnny Thai, Margarita Balbuena, Ryan Nelson, Chuntao Qiu structured_gallery 2023-06-26T15:04:55-07:00 The use of images of children on the trade cards was intended to create a subconscious perception among consumers that the products were safe and effective for anyone, including children. This was an effective marketing strategy, as many consumers were likely to trust products marketed this way. However, many of these products were not safe or effective, and in some cases, they were even harmful. As a result, the government eventually regulated the use of trade cards with images of children on their covers to protect consumers from false advertising and unsafe products.
  
  The "big idea" among these topics is the evolution of marketing strategies in the medical industry, specifically through trade cards.
  
  The first topic, "The Vulnerability of Human Emotion: An Effective Marketing Strategy in Medicine Trade Cards," highlights how medicine companies in the early 20th century used trade cards with images of children to create a perception of safety and harmlessness among consumers. This demonstrates how companies sought to influence consumer behavior through emotional appeals and psychological tactics.
  
  The second topic, "Invoking Wonder and Curiosity Through Medicine Trade Cards," expands on this idea by discussing how trade cards were used to capture consumer attention through creative and eye-catching designs. The depiction of children in these cards conveyed wonder and curiosity, showcasing how the trade cards influenced the public by appealing to their emotions. This shows how companies used visual appeal and aesthetics to promote their products and stand out in a crowded market. 
  
  The third topic, "Marketing Language and Its Evolutions Through Time in Patent Medicine Trade Cards," explores how language and messaging in trade cards evolved over time as companies adapted to consumer preferences and regulations changes. This illustrates how companies constantly refine their marketing strategies to remain competitive and compliant with industry standards.
  
  Finally, the fourth topic, "The Evolution of Medicine Advertising in the United States In the early 20th century," provides a broader context for understanding these marketing strategies by examining the historical, social, and economic factors that influenced their development. This highlights the interplay between business and society and how marketing practices reflect and shape cultural norms and values.These topics demonstrate the complex and dynamic nature of marketing in the medicine industry and how companies have used various tactics to influence consumer behavior and promote their products.
  
  The "big idea" that connects these topics is marketing and advertising strategies to promote medicine and healthcare products. Each of these topics highlights different aspects of this overarching theme, from the use of images and language in marketing materials to the evolution of advertising over time.In the case of irregular/alternative medicine, marketing, and advertising strategies have played a significant role in promoting these products to consumers who may be skeptical of conventional medicine. These products often use similar tactics as traditional medicine, such as invoking wonder and curiosity through unique packaging and branding. Similarly, the history of pain reveals how marketing and advertising strategies have been used to promote pain relief products to consumers. In the early 20th century, for example, medicine companies used trade cards with images of children on their covers to create the perception that their products were safe and effective.
  
  Overall, these topics demonstrate how marketing and advertising have been used to promote medicine and healthcare products throughout history and how these strategies have evolved over time to meet consumers' changing needs and preferences. They also reveal the complex relationship between marketing and medicine, and how marketing strategies can influence public perceptions and beliefs about healthcare products.
  
  The Pure Food and Drug Act of 1906 was a significant piece of legislation that had a major impact on drug advocacy in the United States. Before the passage of this act, there were few regulations in place to ensure the safety and efficacy of drugs sold in the U.S. market. The act established the first federal regulations for food and medications, requiring that drugs are appropriately labeled and their ingredients accurately listed. It also required that drugs be tested for safety before being sold to the public. This helped to protect consumers from dangerous or ineffective drugs and also helped to promote public trust in the pharmaceutical industry.
  
  As a result of the Pure Food and Drug Act, drug advocacy shifted to focus more on scientific research and evidence-based practices. Drug companies were required to invest in research and development to ensure the safety and efficacy of their products, and advocacy efforts began to focus on promoting the scientific basis of these products. However, the act also had unintended consequences, such as making it more difficult for alternative or traditional medicines to gain acceptance in the mainstream. These medicines often did not meet the same scientific standards as pharmaceuticals and were therefore viewed skeptically by the medical establishments. Overall, the Pure Food and Drug Act of 1906 significantly impacted drug advocacy in the United States, shaping how drugs were regulated and marketed, thus influencing how consumers viewed pharmaceutical products.
  
  For example, in "The Evolution of Medicine Advertising in the United States in the Early 20th Century" section, all three trade cards are related to, and heavily influenced by, the Pure Food and Drug Act of 1906. At that time, there was a widespread phenomenon of arbitrary exaggeration of the efficacy of drugs. Some products that could not cure diseases openly claimed they could fix all disorders or conditions. Some medicines that could cure diseases did not clearly label the indications of drugs, nor did they list the ingredients, let alone misuse and abuse of medication. 
  
  Manufacturers of Medicine Trade Cards love to advertise with children. As countless successful advertisements show, clear and lively images of children do not move just a few people. Advertising with pictures of children, adorable babies, and toddlers can attract consumers, especially women and children. Most advertisers like depict children in their advertising because children's advertising can directly affect children's consumption. Once children's advertisements are printed, they will stimulate children to have positive purchasing behaviors and perception of their products who then will influence their parents' purchasing behaviors. 
• 1 2023-02-27T12:27:21-08:00 The Vulnerability of Human Emotion: An Effective Marketing Strategy in Medicine Trade Cards 18 Emotionality is a powerful marketing tool that companies can capitalize on and use to appeal to consumers in an attempt to get them to purchase their products. On this page, you will see three examples of trade cards that encapsulate elements of emotionality as an effective marketing strategy. Some of the examples will be depictions of children in polarizing emotional states while others will not use children at all but will instead use adults as subjects displaying affection towards one another. - By Johnny Thai plain 2023-03-09T00:03:16-08:00

  
  With the rapid surge of pharmaceutical companies in the late 19th century, many companies looked toward patent medicine trade cards as a means of advertising their products directly to consumers. Pain medication in particular became a very lucrative market to enter and companies had to find ways to stand out and separate themselves from the competition. As seen with the cards in this set, one effective strategy that many companies adopted was appealing to the human emotion through various depictions of children or affection. These various portrayals of human emotion can be very captivating and attention-grabbing to the immediate customer which explains its popularity as a marketing strategy. 
  
  In regards to medical ephemera, it is also important to note that all of these cards in this collection represent irregular/alternative medicine. Perry Davis's card advertises a pain medication that is made from pure vegetables, Minard's company advertises a "liniment" which is a topical ointment used to ease pain stiffness, and Sura Cura's company advertises another topical product that is capable of purifying blood and skin in conjunction to relieving pain. 
   

  In Perry Davis’s trade card, the immediate elements that stick out are the many baby angels that dominate the foreground of the card. Children are the epitome of innocence and purity and to most humans, it is something that we all have a “soft side” for. Additionally, the flower petals that the leading baby is dropping may symbolize love, affection, and purity. Although the Perry Davis company is advertising a pain killer, a relatively negative feeling that humans avoid, the depictions of innocence and love from the babies juxtaposes and deters from the problems that the product seeks out to solve. Perry Davis’s product is also vegetable-based which is more along the lines of alternative medicine and is a large component as to what separates them from other pharmaceutical companies. 

   

  On the other hand, Minard's company takes a slightly different approach by choosing a subject that starkly juxtaposes the subject of Perry Davis’s card. Rather than opting for depictions of love and affection as seen with the smiling babies and flowers, Minard’s company chose the “Prince of Wails” as the main subject which appears to be a young baby who is frightful as he grips onto a furry creature. Regardless, this is still an effective marketing strategy as the Minard company chose to appeal to emotions of fear and pain as embodied by the baby who is in visible distraught. As humans, we can relate and easily sympathize with the fearful baby which captures the attention of consumers who may ultimately be more inclined to purchase the product. 

   

  The Sura Cura company also capitalizes on the vulnerability of human emotion as a marketing strategy, however, instead of using children, they used two adults showing affection towards one another. Given how the depictions of youth was a common theme across many trade cards, the Sura Cura company may have wanted to take a different approach towards appealing to consumer emotions with strong depictions of love and romance as the center of their advertising campaign. As opposed to the Perry Davis card, there is less “noise” on the card as Sura Cura took a more simplistic approach with less design elements and background. Similar to Minard’s Liniment, the audience’s attention is diverted towards the single subject in the center.

   

  All in all, the vulnerability of human emotion was a popular means of advertising that many pharmaceutical companies capitalized on when trying to sell their products. These three cards are just a small sample size of how companies have appealed to consumer emotion whether that be through depictions of children or adults displaying affection. Though the success of these companies through quantifiable metrics may not exist, the legacy that these medical ephemera gives us a glimpse into the prominent marketing strategies and the consumer landscape of the late 19th century.