Pumpkin Spice
relate to Freud's commodity fetish theory.
It is a fetishized simulacrum in that it is worshiped as the signifier for the “real” definition of fall. The laborers of the latte evocate the season into the product by infusing it with other universal images such as pumpkins and a rustic color scheme – manipulating consumers into this referential belief that their product is a necessary in order fully experience fall.
News Flash: Pumpkin Spice lattes are a limited edition product that contains no trace of pumpkin or spice.
Since simulacrums are a shared reality or experience, they are like fetishized commodities in that their meaning is uniformly accepted in society.
