Puraton man’nenhitsu, Puraton ink [Plato fountain pen, Plato ink], Nakayama Taiyōdō
Nakayama Taiyōdō, the parent company that produced Platon ink and fountain pens, was part of the Club Cosmetics company until 1954. Around the time when the poster was produced, Japan underwent a period of prosperity and modernization, which often meant a break from tradition. The poster illustrates the push for modernization through westernization in such elements as the western woman in Art Nouveau style, the Greek bust, and the English writing on the ink bottle. In short, this poster exemplifies how influential and popular western culture was in 1920s Japan. (Caroline Cotten)