Juan "Freddie Freak" Trujillo Main Menu Juan "Freddie Freak" Trujillo An overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha. Biography UMAS During the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story... Coors Boycott The Beer and the Boycott La Cucaracha Newspaper In 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaper External Links/Resources

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  1. Protests at Boulder, circa. 1974 Joseph Alvarado