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Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...Coors BoycottThe Beer and the BoycottLa Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
1media/Screen Shot 2018-03-08 at 1.37.00 PM.pngmedia/EFFT-S-2374_1.jpg2018-03-08T20:29:59-08:00What is UMAS?20plain2018-04-29T16:49:24-07:00 UMAS is an activist group on the CU Boulder campus which stands for United Mexican American Students works to increase the culture, social, political, and economic well-being of Chicano students on campus. The group was founded in 1968 and was founded on the core ideas of respect, dignity, justice, and equality for Chicano people. Another goal was to advance educational resources for the youth in the community. They also worked to advance the rights of all people and to create a safe environment for people. They are still in operation today on the Boulder campus.
They also wanted to present and share the Chicano culture with people in the culture and community. They constantly encourage Chicano graduates of CU Boulder and other institutions of higher learning to return to their communities and help better the people that live there. UMAS is dedicated to the recruitment and the retaining of Chicano students at CU. They also provide services to the community such as tutoring, tours of CU, panels for middle and high schools, and community events for people that feel disenfranchised.
The main purpose of UMAS is to celebrate and share Mexican culture with the Boulder community and to fight for equality for all races and creeds. Freddie Freak was first introduced to the group in 1970, and would remain a member until he moved to Pueblo, Colorado in 1978. Trujillo was a member of the group and present for some of their most chaotic and significant periods in the organization's history
