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Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...La Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
Coors Boycott
1media/Screen Shot 2018-03-06 at 1.23.31 PM.pngmedia/Coors-Boycott-at-CSU-Pueblo-Campus-Safety-Security-Records-e1475248363844.jpg2018-03-01T20:51:08-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a32893426The Beer and the Boycottimage_header6696522018-04-19T15:01:38-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
The boycott on the Coors Brewing Company began in 1966. There were three core issues that lead to the boycotts of the company which included the non-cooperation of unions, hiring practices that discriminated against minorities, and family members of the Coors Family supporting and funding right wing politics. These three issues lead people to boycott the beer for two decades. Mexican-Americans were treated poorly in the company. Of the 1400 employees Coors Brewing Company had only 2% were of Mexican American descent. Also these employees were paid next to nothing and worked the worst jobs. Polygraph and other tests were put into effect following the kidnapping and murder of Adolph Coors III in 1960. These tests were used on potential employees and were considered very invasive and racist. Using these tests the brewing company could find people who would possibly cause issues for the company.
The Adolph Coors Brewing Company was boycotted by many different activist organizations around the state of Colorado to begin with. Activists such as GI Forum members, the United Mexican American Students (UMAS) chapter at the University of Colorado, and Chicano students at Southern Colorado State College now known as Colorado State University-Pueblo boycotted the beer in hopes of better treatment for minority groups. Soon the boycott of Coors would spread to other western states in the country. The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) soon joined the cause to boycott Coors beer. Unions saw how unfair the Adolph Coors Brewing Company was treating its employees and demanded Coors to treat its workers better. Unions and many other activists would fight Coors for equality for many more years to come until the end of the boycott in 1987.
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1media/freddie freak 1.jpg2018-02-08T20:14:31-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Juan "Freddie Freak" TrujilloNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta47An overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.book_splash6020132018-04-26T19:12:16-07:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
Contents of this path:
1media/Coors-Brewery.jpg2018-04-12T20:11:19-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237Early Encounters with Discrimnation7image_header2018-04-29T21:41:10-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
1media/Screen Shot 2018-03-08 at 1.49.50 PM.pngmedia/Coors Labor Strike.PNG2018-03-06T20:30:21-08:00Joseph Alvaradode939c6497aba92770e1a48e76ef045b69e9df38Learning About Coors' Misdeeds33image_header2018-04-29T21:41:42-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
1media/CB1.jpg2018-03-08T20:09:00-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Freddie Freak's involvement with the Coors Strike13image_header2018-04-29T21:42:18-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
1media/CBCB.PNG2018-04-03T17:38:14-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237Freddie Freak vs Joe Coors12image_header2018-04-29T21:12:19-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
This page references:
12018-03-08T20:49:50-08:00Coors Right Wing Association3Coors Right Wing Associationmedia/Screen Shot 2018-03-08 at 1.49.50 PM.pngplain2018-04-29T20:39:43-07:00
12018-04-19T13:52:36-07:00Unions Boycotting Coors3Local #336 Boycotting Coors Flyermedia/Coors Union 1.PNGplain2018-04-29T20:41:54-07:00
