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Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...Coors BoycottThe Beer and the BoycottExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
La Cucaracha Newspaper
1media/Screen Shot 2018-03-08 at 1.58.58 PM.pngmedia/ff3.jpg2018-03-01T20:52:35-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a32893414In 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperimage_header6891292018-04-24T17:03:35-07:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3 The newspaper known as La Cucaracha was a Chicano newspaper published in Pueblo, Colorado. La Cucaracha was published from May 1976 to September 1983. The paper was started by University of Colorado-Boulder students Juan Espinosa, Deborah Espinosa, and David Martinez. Juan "Freddie Freak" Trujillo soon got involved with the newspaper. Trujillo was a lithographer by trade so he was the one to lay out the paper and print it. With his help the paper was able to cover topics on police brutality, education, healthcare, local, and international news.
By publishing articles in Spanish, the newspaper enabled people that did not speak english to have access to current affairs, as well as a way to stay informed. The use of Spanish drew a crowd that generally avoided newspapers on account of not being able to read them. The employees of the paper also offered to watch the children of community members that needed the assistance.
Of course, the newspaper was not without opposition. Trujillo claims that some of the more prominent newspapers in the area, mentioned in a later chapter, had opposed them for running chicano based stories that they considered unimportant. Yellow journalism has always threatened honest reporting, and La Cucaracha had to fight against publications that were less focused on important stories than a narrative.
This page has paths:
1media/freddie freak 1.jpg2018-02-08T20:14:31-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Juan "Freddie Freak" TrujilloNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta47An overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.book_splash6020132018-04-26T19:12:16-07:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
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1media/EFFT-S-2324_1.jpg2018-03-08T20:11:28-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3La Cucaracha: his involvement and influence10image_header2018-04-24T17:41:03-07:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
1media/Screen Shot 2018-04-17 at 11.35.59 AM.png2018-03-08T20:12:19-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Opposition to the Newspaper7image_header2018-04-24T17:15:38-07:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3