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[UIUC] MACS364: Food Networks - S2014

Anita Chan, Author

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I believe that Betty Dickson would essentially
react positively towards the advertisements of McDonald’s I selected yet
Dickson would probably advise them to emphasize the “convenience” more. As
mentioned in chapter three: “Convenience with a Capital ‘C’”, even in the 1950's,
nearly 38% of American women were leaving the home to work, and women greatly needed help. I believe that Dickson would agree that if McDonald’s had added more
of the “convenient” aspect to their advertisements such as ‘You deserve a break
today’ in addition to the appeal of cleanliness, for example, the advertisement
would have been even more effective since there was already an enormous need
for convenient food. I believe that the other two advertisements I selected, ‘Smile’
and ’I’m lovin’ it’ which were released after a quite long period of time, derived
after McDonald’s already got to the position where people across the world regard
McDonald’s as one of the most convenient options. Therefore, adding another
value such as happiness, cheerfulness, and "catchiness" through these
advertisements as the company trajectory would be reasonable and comprehensible
for Betty Dickson because Dickson’s biggest emphasis was on the convenience
which people all over the world fully appreciate today.
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