Women's Colleges in the 1970s
The Women's College Coalition was founded in 1972 to help bolster surviving all-women's institutions. Thomas writes that "the WCC carefully crafted press releases that pitched women’s colleges as progressive institutions for women while simultaneously avoiding strident feminist tones that potential students and their parents might find off-putting” (572). In short, women’s colleges had to adapt to survive, with many becoming more focused on career preparation and leadership development.
An those that have remained have tangible markers of success that they can point to. According to the Women's College Coalition, for example, alumnae of women's colleges “have a higher level of satisfaction with their college experience than women attending co-ed institutions,” and, “they benefit significantly from an academic environment that acknowledges their collaborative teaching and learning preferences” (Women's College Coalition, "Our History," par. 3).