Shake It Up Baby: Protein Powder in America

How its changed

The first account of Whey use comes from 17th century England. It was there that whey gained popularity as a beverage, giving way to the opening of whey houses. Kind of like a modern day coffee shop or tea house.  Until the late 1800s, the protein in milk was classified as either whey or casein. According to Body Building, Eugene Sandow used a product called “Plasmon”, which may have been a type of whey or egg-based protein drink, but there’s not a substantial amount documenting its existence. In 1951, Bob Hoffman was adamant about his anti-supplement stance. However,  around that time a man named Irvin Johnson was advertising “Johnson’s Hi Protein Food” in Hoffman’s Health and Strength magazine. Noticing the volume of sales Johnson made along with the before & after photos included in the magazine, Hoffman finally changed his mind and supported the idea that protein supplements had a place in one’s diet. The 1990’s brought about a revolution to protein powder. Although whey had been used for a long time before the early 90’s , it wasn’t until this time that researchers would begin to study whey for its potential health benefits. As research increased, so too did the quality of whey protein. Whey and egg based Protein were beginning to take a hold of the not only the athletes diet, but the average person as well.

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