Shake It Up Baby: Protein Powder in America

How its changed



The first account of Whey use comes from 17th century England. It was there that whey gained popularity as a beverage, giving way to the opening of whey houses. Kind of like a modern day coffee shop or tea house. Until the late 1800s, the protein in milk was classified as either Whey or Casein. According to Body Building, Eugene Sandow used a product called “Plasmon”, which may have been a type of whey or egg-based protein drink. However, there’s not a substantial amount documenting its existence. In 1951, Bob Hoffman was adamant about his anti-supplement stance, but soon a man named Irvin Johnson had convinced Hoffman to sell his product. The two were then advertising “Johnson’s Hi Protein Food” in Hoffman’s Health and Strength magazine. In 1946 Paul Bragg, a natural foods advocate, visited Bob Hoffman at his home with the Idea that Hoffman should reconsider joining the world of Nutritional supplements and that he would be doing his followers a huge service encouraging them to take nutritional supplements. Noticing the volume of sales Johnson made along with the before & after photos included in the magazine, Hoffman finally changed his mind and supported the idea that protein supplements had a place in one’s diet. The 1990’s brought about a revolution to protein powder. Although whey had been used for a long time before the early 90s, it wasn’t until this time that researchers would begin to study whey for its potential health benefits. As research increased, so too did the quality of whey protein. Whey and egg based Protein was beginning to take a hold of the not only the athletes diet, but the average person as well. The changes protein powder has experienced in roughly a 40 year span have been drastic. The 2000’s promise to bring even more leaps and bounds in technology which will only enhance our ability to process and develop this magical substance. As technology continues to develop, so too will the manufacturing processes of crafting a higher quality protein powder.



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