Embodying Japan: Cultures of Sport, Beauty, and Medicine 2017Main MenuEugenics: Creating a Japanese RaceA discussion of the "Japanese Race" and Japan's Eugenics MovementGenderless Beauty? Shiseido's "High School Girl?" AdvertisementA Sign of Progress in a Traditional CountryAre You Considered Beautiful In Japan?Exploring Some East-Asian Beauty Standards & Their MeaningsHope for the Future: Beauty is in the Eye of the BeholderThe Future of Beauty in Japan100 Years of Japanese BeautyExploring The Truth, Meaning and Evolution Behind The '100 Years of Japanese Beauty" videoNot Beautiful Enough To Live in Korea?Dismembering over-broad arguments and assumptions against and about Koreans - and Asians in generalQ&A Session With Dr. Kim Soo Shin: A Renowned Korean Plastic Surgeon's PerspectiveI asked Dr. Kim Soo Shin, a South Korean plastic surgeon, for his thoughts on beauty and the popularity of cosmetic surgery in South Korea and East Asian in general.The Salaryman, Hikikomori, and HostessesJapan's capitalist driven gender identities and the consquences that resultHafus: Mixed Race People in Japan (Part 1)Bodies and Hygiene in JapanSalaryman Culture and Masculine IdentityAnalysis of salaryman culture and how changes lead to development of other masculinities, mainly "herbivore" masculinityGender and Identity in Modern JapanGlobalization, nationalized pressures, and how Japanese youth are responding to a history of genderJapanese Beauty Standards in Music and FashionHow are Japanese beauty standards conveyed through alternative youth street fashions and pop music in Japan?Beauty RegimeThe main page for the Beauty in Japan GroupSex & SexualityDwayne Dixon5129acc1d78d02bed532993adeb2cc39f7be6920
1media/shufu no tomo2.jpg2017-04-24T11:36:08-07:00Housewives' Magazines and Gender Confinement in Post-War Japan8plain2017-04-26T08:57:56-07:00 Prior to 1945, the structure of the Japanese family was strictly defined by the Civil Code of 1898, which established a patriarchal household in which married women occupied a very low position. However, after World War 1, Japanese society began to accept the centrality of the wife within the family. Japanese women were becoming increasingly educated and some obtained middle-class jobs such as nursing and teaching. However, the most acceptable role for women was, overwhelming, the status of "housewife."
Becoming a "housewife" became the societal norm partly through the rise of the "new housewives’ magazines, notably Shufu no tomo (The Housewife’s Companion, established 1917)." These magazines provided women with "advice on child-rearing and family nutrition" and taught them "how to save and economize by keeping household account books."
The popularity of these magazines in early 20th century Japan illustrates the fact that family structure was far less patriarchal than it war in earlier years, but it also demonstrates the degree to which Japanese government and society confined women to their homes and, thus, allowed them to exist only in the private sphere.