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Embodying Japan: Cultures of Sport, Beauty, and Medicine 2017Main MenuEugenics: Creating a Japanese RaceA discussion of the "Japanese Race" and Japan's Eugenics MovementGenderless Beauty? Shiseido's "High School Girl?" AdvertisementA Sign of Progress in a Traditional CountryAre You Considered Beautiful In Japan?Exploring Some East-Asian Beauty Standards & Their MeaningsHope for the Future: Beauty is in the Eye of the BeholderThe Future of Beauty in Japan100 Years of Japanese BeautyExploring The Truth, Meaning and Evolution Behind The '100 Years of Japanese Beauty" videoNot Beautiful Enough To Live in Korea?Dismembering over-broad arguments and assumptions against and about Koreans - and Asians in generalQ&A Session With Dr. Kim Soo Shin: A Renowned Korean Plastic Surgeon's PerspectiveI asked Dr. Kim Soo Shin, a South Korean plastic surgeon, for his thoughts on beauty and the popularity of cosmetic surgery in South Korea and East Asian in general.The Salaryman, Hikikomori, and HostessesJapan's capitalist driven gender identities and the consquences that resultHafus: Mixed Race People in Japan (Part 1)Bodies and Hygiene in JapanSalaryman Culture and Masculine IdentityAnalysis of salaryman culture and how changes lead to development of other masculinities, mainly "herbivore" masculinityGender and Identity in Modern JapanGlobalization, nationalized pressures, and how Japanese youth are responding to a history of genderJapanese Beauty Standards in Music and FashionHow are Japanese beauty standards conveyed through alternative youth street fashions and pop music in Japan?Beauty RegimeThe main page for the Beauty in Japan GroupSex & SexualityDwayne Dixon5129acc1d78d02bed532993adeb2cc39f7be6920
Are you considered beautiful in Japan?
12017-04-30T17:00:17-07:00Tahjamare Fogle825c9e0e99529959650167a0e183206bce82f581174822The cover of Vogue Japan, September 2016plain2017-04-30T17:02:08-07:00Tahjamare Fogle825c9e0e99529959650167a0e183206bce82f581
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12017-04-26T18:50:48-07:00Courtney Cho575587c339e838df7e9d1a346e308fc4fa933f29Are You Considered Beautiful In Japan?8Exploring Some East-Asian Beauty Standards & Their Meaningsplain2017-04-29T18:40:38-07:00Courtney Cho575587c339e838df7e9d1a346e308fc4fa933f29
12017-04-27T16:52:16-07:00Beauty: Creating a Japanese Race6A discussion of the creation of Japanese beauty standards in history and their significance on Japanese nationality.plain2017-04-30T17:13:57-07:00The picture above is from an article reviewed by Courtney Cho on her page, "Are You Considered Beautiful in Japan?". Her article discusses the modern day standards of beauty amongst Japanese women. This page serves to explore the creation of these standards in history and their significance on Japanese nationality.
In 1997, the face-whitening cosmetic industry in Japan was valued at ¥160 billion yen (Ashikari, 74). Advertisements are seen on TV, in magazines, in the subway station, and etc. to convince Japanese citizens that white skin is desirable (Ibid. 74). In her article, “Cultivating Japanese Whiteness,” Mikiko Ashikari states that some scholars argue that the face-whitening industry in Japan is driven by the desire to resemble Caucasians: Globalization seems to be spreading an image of universal beauty based on an idealized image of Anglo-Saxons; western institutions, such as the Hollywood film industry and the European/American big brand companies, contribute to this history of celebrating whiteness. As the appearance of Caucasian beauties in the Japanese adverts for various cosmetics shows, the representation of the ideal image of Japanese women cannot be free from this standard, which is all-pervasive in contemporary Japanese society. (87)
Ashikari’s interviews with Japanese women reveal that the desire for fair skin “is a domestic matter and it has nothing to do with haku-jin (Caucasians),” (Ibid. 82). According to Japanese anthropologist Hiroshi Wagatsuma, the notion of ‘white/beautiful versus black/ugly’ does not come from westernized ideas about race, but from traditional Japanese aesthetic values (Ibid. 75). Simply, Japanese preference for “white” skin over “black” skin is based on beauty and not based “on a sense of racial identity” (Ibid. 76). Furthermore, “the decoration of the face” communicates that the wearers are part of a larger whole (Ibid. 74). Thus, the Japanese skin-whitening industry supports the theory that “contemporary Japanese people see themselves as a distinct ‘racial’ group” (Ibid. 79).
White skin is one of many physical features that contribute to a citizens “Japaneseness” and the recognition of that of an individual by the society as a whole. Consequently, hafus with Japanese features feel more comfortable in their “Japaneseness” because they are able to “pass” or “blend in” (Burke, 229). Additionally, characteristics, such as an individual's name can have implications on an individual's ability to "fit in". In interviews, the parent’s of hafu children have admitted to worrying about their children’s foreign names because of the pressure for hafus to assimilate into Japanese society (Ibid. 229). Subsequently, giving a hafu child a traditional Japanese name carries power and helps to protect them from being ostracized. Thus, a combination of “white” skin, prominent Japanese features, and a traditional Japanese name makes a hafu’s performance of a “pure” Japanese citizen believable. This performance is deemed necessary to protect the nation's unique identity through the "us" and "them" dichotomy.
Works Cited: Ashikari, M. "Cultivating Japanese Whiteness: The "Whitening" Cosmetics Boom and the Japanese Identity (Vol 10, Pg. 73, 2005)." Journal of material culture 10.2 (07) Web.
Burke, Rachael S. "Embodying A Multicultural Society?: Mixed-Race (Hafu) Children in Japanese Early Childhood Education." Embodiment and Cultural Differences. Eds. Bianca Maria Pirani and Thomas Spence Smith. Newcastle upon Tyne: Cambridge Scholars Publishing, 2016. 221. Web.
