Drum magazine black identity contruction: Analyese of black identity.


As one of the long standing publication in South Africa Drum magazine has continued play a crucial role in the visual culture of South Africa ,as well as  inspiring  young up coming  journalist. Its legacy of documenting black journalist of the 1950s era has been noticed and also featured articles that relates to black society. At a time of  harsh laws during the apartheid era  , Drum still managed to produce articles that reflected the times of South Africa and aimed  inspire hope. Its quite evident how gender representation has been illustrated on the magazine covers as they reflect the times in which the male gaze was being reinforce into the main stream culture, women are are depicted for their physical appearances and not for their intellectual capabilities or participation during the fight for Independence. The politics of hair is yet another issue that effects many women hair choices ( women of colour in particular), with the variety of influence available, women may find it difficult to to embrace new hair trends that may raise conflict with their own ethnic identity. This book retrace the evolution of drum and its influence on the society's daily lives. Gender stereotypes and hair are issues which remains relevant in the 21st century ,as females of all ages have a daily struggle when it comes to their hair choices. lastly how Drum manged to re-brand itself from a publication that documented the struggle for freedom to one that celebrates tabloid culture, provides a crucial element to the how the country has evolved and the influence the black community are surrounded by.

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