NIS Cyber Squad in 2009-2012
The Cyber Squad was no longer run solely by citizen Internet troops. It evolved into an official division of the NIS, which was run by more than seventy full-time government officers. By 2012, the organization expanded its operations to hire more than 3,500 citizen commenters, who were altogether paid more than $3 million a year (and the total revenue was known to exceed $6 million a year). Their social media strategies demonstrated technological savviness, such as conducting multi-account operations and social click manipulation.