Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...Coors BoycottThe Beer and the BoycottLa Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
Protesting the Coors Honors Cermony
12018-04-19T15:11:31-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237289342UMAS Members Boycotting the Joe Coors Man of the Year Award at the Phipps Mansionplain2018-04-29T21:13:52-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237
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1media/CBCB.PNG2018-04-03T17:38:14-07:00Freddie Freak vs Joe Coors12image_header2018-04-29T21:12:19-07:00Trujillo was reading the paper one day and he saw an award ceremony was going to be held on October 15th. Coincidentally Trujillo's birthday was on October 15th and on that same day the Young Americans for Freedom decided to honor Joe Coors with the Man of the Year Award. Trujillo being the crazy guy he is decided to have his party at the Phipps Mansion up in Cherry Creek, Denver, the same place Coors was going to be honored. He rounded up around 80 UMAS members to perform a demonstration at the award ceremony. The gathering of UMAS even drew the attention of the Denver newspaper and an article was written on what happened that night.
Joe Coors then arrived at the award ceremony. Freddie walks up to Coors and greets him in a sarcastic fouled mouth way and hands him an information packet on the Coors Boycott. This left Coors speechless and he just brushes past Freddie and goes right on through to the award ceremony for him. The message was sent to Joe Coors. Freddie and the rest of the UMAS left the ceremony and went back down to boulder to celebrate Freddie’s birthday. Freddie believed this was one of his high point in his life. For a while he had been chasing Coors and spreading the message of not supporting Coors. It was a time where he got to enjoy himself and the cause he was fighting for so long.