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Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...Coors BoycottThe Beer and the BoycottLa Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
1media/CB1.jpg2018-03-08T20:09:00-08:00Freddie Freak's involvement with the Coors Strike13image_header2018-04-29T21:42:18-07:00Trujillo was now on the path to stop Coors. He made bumper stickers saying Stop Coors, PBS. He also had posters and flyers designed for the boycott. He went down to San Antonio went to his cousin Eddie Francoa’s church. He was a printer for them so he helped Freddie print thousands of posters, flyers, and stickers for the cause. With the ammunition to spread the word about Coors, Freddie went through the streets of Denver handing out everything he could. Freddie said honest to god that 20,000 of the posters, stickers, and flyers were given out. Trujillo was a natural speaker. In his efforts to stop Coors from the nomination to PBS he talk about how Coors was. He would even speak to the children scaring them out right. Trujillo said that if Coors came into power at PBS that he would cut off the head of the big yellow bird. They would kill off Bid Bird. Children would began to cry and he would use that to his power. He used everything he could to get the people’s attention about what Coors was doing. He needed to inform the young and old even if it meant saying a little lie to get his point across.
