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Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...Coors BoycottThe Beer and the BoycottLa Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
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12018-03-05T20:42:27-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3289341plain2018-03-05T20:42:27-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
Trujillo dully replied to this question. He explained his thoughts on the movement saying the fight goes on. People become involved one way or another. He explains that it is hard to recruit members at any university, "because of the constant flow of the students. People come in, they graduate, or they drop out, whatever, they split and that."
Trujillo then gives an example, "one day I walked into the UMC (United Methodist Church) by the hostess desk." The person at the desk refused to give him the key to the building and he responded with, "what do you mean you can't give me the key to the office?" I'm the president of UMAS." The man still refuses to give him the key to the building. Then a different person in the building recognizes Trujillo and gives him the key. As he walks to the UMAS office, the man at the desk then says "Well, who the hell are you?" Juan says that "I'm Freddie Freak, man, and this is my building. This is my building." The man then says, "Hey man, I'll let you in. I'm gonna keep an eye on you Chicanos cause I know you guys are shit. You go in there and rob that God damn place blind, man." Trujillo had worked with UMAS for 10 years from 1968 to 1978 and most of the time that office was open and anyone could walk in and do whatever they wanted. The only reason that happened was because of the one person who walked in happened to a Chicano.
During that low moment, when the incident happened. Trujillo would continue with his job in the UMAS office and be able to motivate people. Trujillo was responsible for setting up the entertainment for the organization. This included setting up stuff like in the words of Trujillo, "dancing, teatro, a dance, a good old Chicano dance, that type of stuff." Trujillo feels that his job is trying to turn all of his history and culture into this dance. He feels that his persona is expressed through the dancing and music.
Trujillo's advice here is to find something that speaks to you and to express yourself and rise above all of the negative talk.
