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• 1 media/serape4.jpg media/ff3.jpg 2018-04-05T19:30:10-07:00 Juan "Freddie Freak" Trujillo 14 plain 2018-04-30T17:54:20-07:00 Juan "Freddie Freak", Trujillo, was an activist for Chicano rights throughout the latter half of the twentieth century, and spearheaded numerous causes. Trujillo was a part of the protests against Coors, which resulted in strikes that dealt significant financial damage to the company. Trujillo took part in numerous volunteer organizations, and while in Boulder, Colorado, was a part of the UMAS organization on campus that took action against discrimination and attempted to preserve chicano culture. After moving to Pueblo, Colorado, he became involved as a staff member at the local newspaper of "La Cucaracha", an organization similarly devoted to representing minorities and helping the community as a whole. Trujillo was massively impactful in the Colorado chicano movement, and his contributions towards creating both equal working conditions and a well informed community, can not be ignored. In 1978, he moved to Pueblo,Colorado which is where he remains today.
  
  
• 1 media/Screen Shot 2018-03-06 at 1.23.31 PM.png media/Coors-Boycott-at-CSU-Pueblo-Campus-Safety-Security-Records-e1475248363844.jpg 2018-03-01T20:51:08-08:00 Chapter 3. Coors Boycott 8 plain 669652 2018-03-08T20:10:10-08:00 The boycott on the Coors Brewing Company began in 1966. There were three core issues that lead to the boycotts of the company which included the non-cooperation of unions, hiring practices that discriminated against minorities, and family members of the Coors Family supporting and funding right wing politics . These three issues lead people to boycott the beer for two decades.
  
  Mexican-Americans were treated poorly in the company. of the 1400 employees Coors Brewing Company had only 2% were of Mexican American descent. Also these employees were paid next to nothing and worked the worst jobs.