Involvement With UMAS
As an activist, Trujillo used his skills and experience while promoting free concerts to brings famous bands such as The Grateful Dead to Boulder. Trujillo was also involved in student government and was elected to a University of Colorado Senate position in his time as a student at the college. As more money was pumped into the university, so too was Trujillo's understanding of money. This made him an excellent organizer. With his new found powers he was able to brings event such as La Fiesta de la Gente, which is a popular event that features local marching bands, mariachi, and parades which primarily takes place in Santa Fe, New Mexico. He also brought other notable Chicano artists to the college town.
While he was at University of Colorado at Boulder, the college became a place of growing Chicano culture and political awareness. This was becoming a huge problem for the people in charge of the college. They responded in force by cutting programs which enabled Chicano students to enroll at University of Colorado at Boulder. This was a major blow to UMAS, at a university of 20,000 the rate of Chicano students enrolling exploded in a four year period. From 1968 with a little under 50 Chicano students to 1972 with about 1200 Chicano students. This situation caused such friction with UMAS and fellow Chicano activists and the top brass at University of Colorado at Boulder, this lead to mass protests.