Juan "Freddie Freak" TrujilloMain MenuJuan "Freddie Freak" TrujilloAn overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.BiographyUMASDuring the 60s and 70s an activist with a very unique name was starting to make headway in Colorado. How he got involved in activism is a rather interesting story...La Cucaracha NewspaperIn 1976 a new kind of newspaper was started to deliver the new that Latinos felt was being left out. Read below to out about the journey of the newspaperExternal Links/ResourcesNathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3
Coors Boycott
1media/Screen Shot 2018-03-06 at 1.23.31 PM.pngmedia/Coors-Boycott-at-CSU-Pueblo-Campus-Safety-Security-Records-e1475248363844.jpg2018-03-01T20:51:08-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a32893415image_header6696522018-03-27T20:00:15-07:00Joseph Alvaradode939c6497aba92770e1a48e76ef045b69e9df38The boycott on the Coors Brewing Company began in 1966. There were three core issues that lead to the boycotts of the company which included the non-cooperation of unions, hiring practices that discriminated against minorities, and family members of the Coors Family supporting and funding right wing politics . These three issues lead people to boycott the beer for two decades.
Mexican-Americans were treated poorly in the company. of the 1400 employees Coors Brewing Company had only 2% were of Mexican American descent. Also these employees were paid next to nothing and worked the worst jobs.
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1media/freddie freak 1.jpg2018-02-08T20:14:31-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Freddie Freak Working TitleJoseph Alvarado41An overview of the life and work of Juan "Freddie Freak" Trujillo and his work in relation with the Chicano movement. Much of his work was focused on the Coors Strike, UMAS, and Cucaracha.book_splash6020132018-03-27T19:28:02-07:00Joseph Alvaradode939c6497aba92770e1a48e76ef045b69e9df38
1media/CB1.jpg2018-03-08T20:09:00-08:00Nathan Fletcher, Joseph Alvarado, Craig Hayson, Ryan Archuleta9a1077ac3261f7a0d579042e2dc0f5c87eb415a3Freddie Freak's involvement with the Coors Strike4plain2018-04-03T17:39:36-07:00Craig Haysonda138deecf228a480bd73177b702a1b3d6555237