Ritikal
During Ritikavya or Ritismagra Kavya period, the erotic element became predominant in the Hindi literature. This era is called Riti (meaning 'procedure') because it was the age when poetic figures and theory were developed to the fullest. But this emphasis on poetry theory greatly reduced the emotional aspects of poetry—the main characteristic of the Bhakti movement—and the actual content of the poetry became less important.
However, it is not true for all, the poets who were bound to the Sanskrit rhetoric were called Riti-Baddha, while those who did not bind were called Riti-mukta. Brajbhasha was used in poetry predominantly.