The Third Alternative: The Oral History of Duquesne University's Third AlternativeMain MenuThe NarratorsMeet the interviewees behind the Third Alternative Oral History Project.The ProblemA brief history of Duquesne's financial crisis.The PlanHow the Third Alternative planned to save Duquesne.The ContextThe national events taking place during the Third Alternative's campaign and how they affected the movement.The PublicHow the public of Pittsburgh interacted with and helped the Third Alternative.The EffectThe impact the Third Alternative left on Duquesne.Neighborhood CanvassingA timeline of the Third Alternative canvassing campaign.MapsMaps relating to the Thank You March and events at Duquesne University during the Third Alternative.The InterviewersMeet the students behind the Third Alternative Oral History Project.MediaCheck out our photograph collection and our documentary!Alexandra Zaremba2ce33ac8d647e2cc48718f436f303eaaa6355ceeRonald Owensaaa9113bde590a7c6854e4725baae71951e3aa5fGrant Stoner3ba49a95660aa18855c7cc5b6f8323bd1559c039Katherine Millardcc2b6742e9253dd1ad65ec8397845ff983008eb3Anna Samuels3cffb72092034ddc575aeb5ac3c9bf5d3f493c74Celia Phillips64f1bafd9e2ec54881e7e3a41417ecf15c8f4e1cLauren Eisenhart-Purvisce45d8431788bb04d876eaa4210e612cb18c860aEvan Daverio15eb18d2fdf506be557957b6adfa91b111c1b87d
The Public: Lorraine Heidekat
12017-12-11T10:18:52-08:00Lauren Eisenhart-Purvisce45d8431788bb04d876eaa4210e612cb18c860a258541Lorraine Heidekat describes why the public of Pittsburgh identified so strongly with the Third Alternative.plain2017-12-11T10:18:52-08:00Lauren Eisenhart-Purvisce45d8431788bb04d876eaa4210e612cb18c860a
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1media/The State of the University Address.jpgmedia/Alcoa sign (2).jpg2017-12-05T17:22:19-08:00The Public36How the public of Pittsburgh interacted with and helped the Third Alternative.image_header2017-12-15T08:27:26-08:00Although the Third Alternative was a student-led movement, their collaboration with the public was a large part of the movement's success. The students worked with the local government and Pittsburgh organizations to expand the group’s reach, which gave them more publicity and increased donations. County Commissioner Chairman Leonard Staisey served as the honorary co-chairman of the Third Alternative and helped secure permits to canvass local neighborhoods. He also hosted a variety of benefits for the movement, including one at his fiftieth birthday party. Local foundations also chipped in, contributing hundreds of thousands of dollars to the campaign. The Richard King Mellon Foundation offered a matching grant of up to a million dollars and gave $300,000 in matching funds, making up a large part of the total money raised. ALCOA went beyond monetary donations and lit up their Mt. Washington sign to read, “Help Duquesne U.” The Third Alternative also initiated an intense media campaign to get the word out about their fundraising efforts and received help from local marketing agencies and radio and news stations. The Third Alternative worked closely with local media to spread awareness of their campaign and received free coverage on local television and radio stations. President McAnulty appeared on local television shows to talk about the Third Alternative, and the movement’s progress was tracked in local papers. The Third Alternative even gained national coverage with highlights in publications such as The New York Times and The Wall Street Journal. Students reported that the public reacted positively to their fundraising efforts and were willing to help through donating money and giving their resources and time to help the movement. Local residents donated anywhere from fifty cents to thousands of dollars to the cause and were vocal about their support for Duquesne through writing dozens of letters to the movement. At that time there was a large and active Catholic community in Pittsburgh, with which Duquesne had a strong connection. Students gave talks at local churches, and parishes collected money at their weekly services for the movement. The university also had a large group of local alumni to solicit for donations and help, which strengthened its movement. Duquesne had a good reputation in the city and the Pittsburgh community was appreciative of the students’ efforts to support their school. The Third Alternative was likewise thankful for the public’s cooperation and monetary support as the movement may not have been as successful without the city’s help.