Gnc Media
1 2018-11-13T19:56:30-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6 31276 3 GNC 1976 plain 2018-11-13T19:58:22-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6This page has annotations:
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2018-11-06T16:58:22-08:00
The Science of Protein Powder
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2019-03-06T23:18:14-08:00
The exercise routines that athletes would put themselves through also changed drastically over the second half of the twentieth century. While science was vastly changing the way we understood our bodies, it lead to an evolution in our exercise routines. Primarily the way we utilize the overload principle and how that concept has changed the athletes workout routines over time. With protein powder acting as a staple ingredient to every bodybuilders diet, people like Bob Hoffman and Irvin Johnson created the foundations for a multi million dollar nutritional supplement and fitness industry. For awhile I used to practice the overload principle, obviously not to the extreme of any modern day bodybuilders, but at the level of a college football player. I was only a punter but during my playing days, and even now, I use protein shakes in my everyday life. As a punter you have defensive linemen that are typically six foot three inches tall, they weigh in at 265, have a six pack and run a 4.9 second 40 yard dash. Your going to do everything you can to make sure that your in the best physical shape you can get yourself in for your own safety, no matter what position you play. This was no different to athletes in the second half of the twentieth century, because as baseball, basketball, and football became mainstream and popular sports in American Culture, those athletes would use protein powder to help recover after training. Protein powder has become a staple ingredient for athletes because of its nutritional value, and the versatility of the powder substance. In the late part of the 1950s protein powder was mainly something that was to be drunk, into something that can replace your breakfast, or your lunch if you're on the go. As scientists have come to discover throughout the second half of the twentieth century, protein is essential to the functions of the human body as a primary building block in the muscle building process. Implementing this vitamin into drinks and powder was a pivotal step in the evolution of the fitness industry in america.
As the video details our bodies needs protein in order to function properly. Throughout the decades, properly nourishing and fueling our bodies has become increasingly important to our competitors. As research and development of protein powder viability has increased over the past 60 years, the effectiveness of the substance has shown signs of increase as well. With the use of rapid digestion and consumption of a clean high quality protein, athletes have been able to ramp up the intensity of their workouts and competition. Everyday we learn more and more about how our bodies operate, and what food give our bodies the best nutrition. By attaining knowledge about our bodily functions, we can learn how to care for it properly. As athletes in the 1970s and 80s found out, there can be some very detrimental effects to a life of lifting heavy, yet some very amazing results.The science involved in the manufacturing of protein powder has rapidly increased, as better technology has been developed.
As the technology in science has given us a better understanding of how our bodies work, people in the fitness world have applied that science to the art of perfecting one's appearance from adult athletes down to our youth in America. Our ability to push our body to the extreme has only recently been working hand in hand with science. Protein powder was a result of scientific research and development in the hopes of understanding how to better fuel the human body. Research and development was thus being focused on how to make the best possible nutritional supplements to fuel our athletes, because a healthy well nourished athlete was more beneficial to their sports team. As science and technology improved over the later part of the twentieth century so too has the science that goes behind creating a multi functional protein powder.
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2018-12-04T15:03:08-08:00
History of the industry
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Do you think a gladiator slave would do anything he could to gain an advantage in his next event? Roman citizens were at their fittest during times of war. Citizens between the age of 17 and 60 were eligible for the military. The Roman Empire began declining after the citizens were exposed to the lavish lifestyles and spoils of war that conquest brought. Instead of training the citizens, they were more inclined to be entertained. The Northern barbarians were more fit at this time because they were living harder lives that required physical strength. The Romans got “fat and lazy” and this lead to their decline. The fitness of your country used to define the strength of your country, while America has proven to be one of the most fit countries in the world, we are however also one of the most gluttonous.Fitness didn't become mainstream in the USA until the 19th century, even though people like Ben Franklin were promoting the benefits of fitness 100 years earlier. Unlike Europe, America wasn't living under the constant threat of foreign invasion and didn't put an emphasis on fitness. The idea that a fit society would make for better optics globally and a foreign invader would be less prone to mess with you. Escaping the wars, immigrants from Europe brought their culture of fitness to America and gyms started to pop up around the country. Catherine Beecher was the first to implement fitness in a women's educational institution.
In 1824 Charles Beck opened the first gym in the country. Dudley Allen Sargent is the man considered to be the founder of physical education in the USA. He became the director of the gymnasium at Harvard in 1879, invented gym equipment, encouraged women to exercise and created several tests for measuring speed, strength, and endurance.The 20th century saw a new rise in the popularity of competitive sports in the fitness industry in America. Fitness clubs started popping up and became popular among the people. These fitness clubs were expensive and didn't become more accessible for the average American until later on. In the USA, Bernarr McFadden established himself as the face of American physical fitness culture. He founded the first muscle magazine in 1899 called Physical Culture. He also pioneered the concept of physique competitions. Seeing a niche, he opened up seemingly the first Gym in America.
During the second half of the 20th century, fitness made its way to pop culture with the likes of Jack Lalanne, Jane Fonda, and Richard Simmons. fitness was finally making way into popular culture. Over the past 60 years the fitness industry has grown tremendously from it's slow and small beginnings to a multi-billion dollar industry today. People started to look for the fastest, easiest way to get in better shape, and people utilized exercise, protein shakes and protein powder was riding the coattails of the fitness industry. Countless numbers of workout methods, products, pills, supplements, fad diets, and steroids all promising the same thing have come and gone in the fitness industry. Several companies have traditions that date back over 40 years and have survived the rapidly changing and growing fitness industry. Companies like GNC, Slim Fast, and Arbonne, are all companies founded in the 1970s and ’80s who have survived a competitive fitness market and thrive today.
The 20th century saw the birth of protein shakes as we know them today. In the 1950s, just before the boom of modern bodybuilding, protein shakes emerged as an easy way of gaining muscle mass. Among the first powder mixtures available was Bob Hoffman’s "Hi-Proteen." It mainly contained soy flour and a lot of sweeteners, and along with other similar products, protein shakes came to be a relatively cheap mass builder. Protein once introduced in shake form for the masses started to gain popularity with bodybuilders and strongmen alike. By June 1952 in an issue of Strength & Health, he was able to feature Hi-Proteen ads with pictures of John Grimek, Steve Stanko, Jules Bacon, and himself on the boxes.
Although Hoffman might not have been the first one to create a protein shake, he should be credited with popularizing it. His ability to reach a vast number of people and his marketing of the product started ca chain reaction that would grow and flourish in the following decades. as popularity in Hoffman's drinks grew over time, so to did interest in the fitness industry. people were starting to see that you didn't have to be a muscle-headed freak to drink these because there's another group of people that need to put on as much weight as they can, babies.By the early 1960s, several liquid diet meal replacements appeared to help sip your way to slenderness. But the biggest of them all at the time was Metrecal, a product of pharmaceutical company Mead Johnson & Co. Metrecal launched their product in September 1959 with the help of Mead Johnson, who had for a long time been developing a baby formula. In typical protein shake form their powder was supposed to be shaken with water, leaving room for the consumer to decide how much to use and how to taste. Metrecal started a trend in the fitness industry, and that trend was weight loss. Marketed towards women, some people say that women drank chalk in order to be the size of supermodels. catering to the popular culture of the time, Metrecal succeeds in marketing a weight loss shake that captivated the minds of some Americans who drank these shakes on a daily basis.
Typically throughout the history of protein powder in America, it has been marketed to either the professional athlete or the stay at home mom worried about gaining weight. this can be seen when we examine the rise of Gyms in the 1970s with an epicenter at Venice Beach in California. This spot not only gave the fitness industry notoriety, but it also sexualized the culture of America and further enhanced the stereotype of the ideal physical figure, a figure that was blasted all throughout fitness in the 70s 80s and 90s. because as the fitness industry learned very early on, sex sells and being able to encompass that and market it made for a boom in the market.
This sexualization and changing ideas for how the male and female body should look have changed the way the protein powder is marketed. Marketing for protein was originally showing moms at home feeding a little baby, worried about gaining weight slowly transformed over the years to incorporate that protein can be for everyone. The ads for protein now show men and women with very little body fat, probably just got done with a workout, and are sweating a little bit. The idea being that protein powder is supposed to be for everyone, but not once will a baby be shown. The idea of giving a baby a protein shake in order to plump it up a little bit in today's culture almost seems a little taboo. However, I give my five-year-old son Vegan protein and along with a healthy nutritious diet, he's the biggest kid in his class. Meaning, how we fuel our bodies even from a young age makes a difference in our lives. You can't go wrong by incorporating a protein supplement into your life - 1 2018-11-08T17:22:13-08:00 History of GNC 2 plain 2018-11-13T19:59:15-08:00 GNC history will go on this page.