Shake It Up Baby: Protein Powder in America

Iris Kyle

So we’ve inherited an evolutionary and sometimes misogynistic perspective that prevents us from accepting that a woman’s body comes in a variety of shapes and sizes. The mass media today has done a lot of damage in perpetrating this myth as we are now bombarded 24/7 with images of what women ‘should’ look like. This creates a “reality” for our subconscious. The second issues is that yes, women’s bodybuilding is indeed a niche sport, just like other women’s sports that may not get much attention or funding from the vast majority of the public. Anyone here sat and watched hours of women’s archery, or wondered how much “pro archery” athletes make? Call me a realist but I think no matter what people do, bodybuilding (in general) will remain a niche sport.

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