Shake It Up Baby: Protein Powder in America Main MenuIntroductionWhere It All StartedThe Science of Protein PowderHow it's madeA youtube video of how they make Whey powder.How It WorksA short videoHow its changedEvolution of the protein powderThe Evolution of the Fitness IndustryHistory of the industryConclusionBibliographykenneth kesterd023ce93bb1d49ea3ebba4d9f653ffb1795931f6
1970's
12018-11-29T18:53:16-08:00kenneth kesterd023ce93bb1d49ea3ebba4d9f653ffb1795931f6312763plain2018-12-02T00:03:14-08:00kenneth kesterd023ce93bb1d49ea3ebba4d9f653ffb1795931f6Typically throughout the history of protein powder in America, it has been marketed to either the professional athlete, or the stay at home mom worried about gaining weight. this can be seen when we examine the rise of Gym's in the 1970's with an epicenter at Venice Beach in California. This spot not only gave the fitness industry notoriety, it sexualized the culture of america and further enhanced the stereo type of the ideal physical figure.