This project studies the Makeup Advertising Industry through examining its historical changes of technologies and contents. 

The Digital Archive is the website “Beauty and Hygiene Ads”, which exhibits the Makeup Advertisements from a time range of 1800s to 2000s. Here in this websites we can see both the diversity and share commons between makeup advertisements of different times. Firstly, this digital archive serves as a witness of the changing forms of advertising and the technological developments. Secondly, this archive makes us rethink the notion of "beauty" constructed in our social values.

The Physical Archive for this project is The Face Shop. It's a Korean brand cosmetic store located on the 32^nd street of Korean Town. I choose it as my physical archive because it stands for a different part of makeup advertising history. The Face Shop reveals interesting truths about the overlapped and divergent components of its displayed advertising and that of the digital makeup advertising archive, which will be discussed in the following pages. 

Moreover, in order to show a more comprehensive makeup advertising history, I also used several videos and images as supplements.