After one term, having been elected in 2010, during the large Republican retake of the government, Rubio announced his presidential bid. Citing his experience with legislating in Florida and his Latino background, he quickly became the establishment choice after other candidates dropped out for various reasons.
With his politics being largely moderate, Rubio represents a changing Cuban, and more broadly, Latino Florida demographic. Although the Republican leanings of the Cubans in Florida have not disappeared, they have changed with the younger generation having no enmity towards Cuba, yet maintaining their stance on other conservative issues such as energy and policy in the Middle East. Rubio however, has become more conservative on the issue of illegal immigration, having been forced to take a more hardline stance on it to woo Republican voters for presidency. It has yet to be seen if Republican views and the broader Latino politics are reconcilable, even under a Republican-Latino politician.