For example, a lot of music may not have been produced, because it´s obviously not interesting for a big mainstream audience and therefore wouldn't bring in money. Thats a point, an art piece should not be judged by the amount of money it generates, should it? In this perspective, money could be seen as an indicator that shows, how many people share the idea, the imagination and the emotions an artist tries to put into his work. So, if a music company support an artist, they create an image of him including a special lifestyle he represents. Then they market him as a product and are sure to touch as many people as possible with this product. This gives a chance for people to come together through this “art”. It becomes possible for anybody to get the product and to adopt the lifestyle. Forget about cultural differences, these products and invented lifestyles brings equality. It creates a feeling of companionship and community. You don´t have to go a long way anymore to find out who you are. You just choose between a few stereotypes. Buy the lifestyle, buy your identity and your feel less alone. #Lifestyle

You fell in love with a person from the other side of the globe? No worries, if he or she watched „Titanic“ or „Dirty Dancing“, you can be sure the you have somewhat the same idea of romanticism. The sociologist Nikolas Luhmann in 1982 described in his book „Liebe als Passion“ how intimate relationships follow a cultural imperative and how it is constituted by literature and media though the years. An idea worth keeping in mind. To understand that even love, how we act in intimate relationships and the expectations we have in our mind -as Luhmann says- is influenced and constituted by cultural products such as books and songs, making it easier to see how commercialized art has an effect on our ways of life. That leads back to the part before about adopting lifestyles. Modern society lost the individuality from old structures that built it´s identity like family and religion. The individual left alone by itself, must find new ways to create an identity. So POP, as a fully commercialized art, including all the products sold around it, gives an easy opportunity to create something what seems to be like an identity. With it, you can be sure, you are never alone. Seen in this way, POP can lead to unity by erasing diversity. #Communication