Final Reflection
Throughout the semester the topic East Asian countries has been presented specifically in regards to their popular culture and its correlation with historical events. The one East Asian country that stood out was Japan due to its interesting history along with its well known popular culture that has extended throughout a multitude of various countries. In fact, Cool Japan is the expression used to describe the rise of Japan's soft power and prevalence internationally as a popular cultural influence. Japan is a chain of islands that prior to World War II prided themselves upon their military strength and economic skills. Although Japan relied on these traits in order to thrive, Japan’s actions within World War II forced them to change and rebuild their national image. Japan no was longer able rely on military and economic control for their national image, instead they were rebuilt on the foundation of cultural diplomacy. Japan realized that in order to establish peaceful diplomacy with other countries, a strong military was not necessarily the image that they needed. Instead, Japan built upon popular culture as its new non-military image in order to maintain healthy diplomacy and gain something new, soft power.
Popular culture within a country is extremely important due to the fact that it reinforces soft power. In order to simplify, Joseph Nye states in his book, Soft Power The Means to Success in World Politics, that hard power is essentially twisting someone's arm in order to obtain a desired outcome while soft power on the other hand involves the twisting of one's mind. Hard power is not very difficult to obtain and use seeing as how it relies solely on military power, but considering that Under the post-war constitution, Japan is not allowed to have offensive military forces, it is clear that they do not have the ability to have hard power meaning they must rely only on soft power. Although soft power is Japan’s one and only choice, it is not easy to obtain similar to hard power. Joseph Nye argues that soft power is harder to obtain due to the fact that many of its critical resources are outside of the government's control and that soft power sometimes take years to achieve the desired outcome. Although establishing a strong sense of popular culture is not an easy task, the western occupation of Japan played a large role in the creation of Japan’s popular culture. During the time after World War II when America occupied Japan, western culture was very prevalent in the everyday lives of Japanese citizens meaning that Japan was able to take aspects of western culture and apply it to different things such as video games and movies in order to make them more popular amongst western audiences which would therefore, increase their soft power.
Japan has a variety of popular culture products ranging from television shows to something as simple as food. A list of the different pop culture products include: Japanese cinema, cuisine, television programs, video games, anime, manga and music, all of which have leaked into other countries such as the United states where we can see that Netflix has its own anime section and how the C-store on campus sells sushi, even if it has the same quality as gas station sushi, nevertheless it is still an aspect of Japanese culture. Out of the listed popular culture produces the most influential are anime and video games. After World War II TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses, and institutions. Japan took advantage of the increased popularity of television and decided to further increase their animation skills and later used TV as a medium to spread the the now popular genre, anime. The second most important form of popular culture within Japan is video games. Video games did not become popular until the 1970s and 1980s which was around the same time Nintendo decided to develop into a video game company and later became one of the most influential companies, creating classic games such as Street Fighter, Pokemon, and Super Mario Bros. Japan created handheld gaming consoles such as the gameboy and DS as a medium to spread these now popular video games. These handheld gaming devices serves as a great medium mainly because they were easy to distribute and the sales from these devices would help their economy. It was not only through these games that Japan was able to spread its popular culture but through other games as well such as Donkey Kong and Street Fighter, one of the most popular fighting games that is still around today. Personally I am not a large fan of Anime, but the main reason that I decided to choose Japan was because I did grow up playing the various video games, such as Pokemon, Super Mario Bros and Street Fighter, that were produced by Nintendo and other Japanese companies.This page has paths:
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