For the Know Your App project I chose the app, TweetDeck. Ian Dodsworth originally released TweetDeck in 2008. Twitter then launched the app in 2011. Mobile applications were suspended from the iPhone and Android. The app is web-based and can be found as an app for Mac, Windows, and Chrome. A user can login using his or her Twitter account or by creating a TweetDeck account with an e-mail address.

     To understand TweetDeck, one must understand Twitter. Twitter is a social media platform. It is a macro-blogging platform. Tweets can only be made up for 124 characters. TweetDeck is an app that allows a user to view tweets in real time. A user can organize tweets into lists and collections. A list consists of specific tweets a user wants to save. A collection can consist of two or several Twitter accounts so that the user can see tweets from those specific accounts. One can organize his or her TweetDeck to cater to his or her interests. For example, if someone was interested in news, he or she could compile a collection of news Twitter accounts such as the New York Times, Buzzfeed News, and Vice News.

     TweetDeck is useful for organizing content, keeping up with daily news, and view trending topics. A user can customize his or her TweetDeck theme to be dark or light. One can post tweets from the app and schedule tweets for the future. He or she can also search for Twitter accounts and hashtags.

     Previously, I only used Twitter to compete in the Edge Shave Zone competition for Thrillist Media Group. I tweeted photographs of food in order to win. However, I lost but came in at the top 50 out of thousands. After exploring TweetDeck I could see how it is a useful tool. Perhaps it could have been useful to use for the competition I participated in. For example, a person could use TweetDeck to manage a Twitter account belonging to a company. I actually ended up using TweetDeck to posts Twitter stories for a class I took this semester, Writing for the Web.

     For my Prezi presentation, I used screen shots of the app to show how the app looked like from the login page. I designed the Prezi in a way that reflected where one could use TweetDeck, on a Mac and Macbook. I also chose colors that reflected Twitter and TweetDeck’s blue. The presentation flowed from left to right much like Tweet Deck’s interface where the lists, collections, notifications, etc. are divided into sections. My presentation clearly and effectively presents how to use TweetDeck. I also used TweetDeck on the web to show the class how to use TweetDeck in real time in the classroom.