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ASPA-3971Main MenuMedia ProjectPIXLR Practice ImageThe "Hustle" in Kung Fu HustleHeroic Bloodshed in "A Better Tomorrow"Group FacilitationFinal ReflectionResumeAlex Xiee5ce671bc185bd1b14f93e5250a1de0139d5cd6d
Hallyu and Soft Power
12018-12-14T23:54:30-08:00Alex Xiee5ce671bc185bd1b14f93e5250a1de0139d5cd6d322702plain2018-12-15T00:10:13-08:00Alex Xiee5ce671bc185bd1b14f93e5250a1de0139d5cd6dHallyu is the term for the Korean wave. It is the cultural sensation that has profounding cultural and economic impact on multiple nations. Popular dramas such as “Winter Sonata” have great soft power as it generates numerous fans from different regions. Korea itself has taken notice of this soft power and have created and endorse an industry around it. Multiple industries that revolve in tourism, merchandise, and food have sprung up due to the influence of popular Korean films and dramas. An example of this is Winter Sonata, where fans travel to Korea to reenact scenes within the drama. Korea itself understands the importance of soft power as it is what allowed them to weather through the global economic crash. Through this understanding, Korea has propagated strongly about their cultural and media exports. In this Korea has created a system to train and grow popstars at a young age. However, this doesn’t always work as most pop stars that debut do not create a lasting fan base. However, there are certain negatives with the Hallyu as it creates social tensions between the surrounding Asian countries. Countries such as China have sought out ways to prevent the Hallyu from spreading within China. China believed that the Hallyu was an invasion against the Chinese culture. Through this China has started to outlaw, censor, and ban several Korean films and dramas to prevent the spread of certain ideology that conflict with their goal. Korea itself has discovered certain ways to increase the promotion of their culture by taking popular foreign dramas and films and recreate or rebrand them into Korean adaptations. Films or dramas such as “Boys over Flowers” and “A Better Tomorrow” are Korean adaptations used as a way to increase the spread of their soft power. Another technique that Korea has used to appeal to different foreign regions is to include a member of their target ethnic group in a Kpop group. That way the Kpop group has the ability to appeal to a bigger demographic and spread Korea’s soft power.
