Dubai And The Branding Of The City
The glitz and glamour of a city like Dubai has been publicized and advertised throughout the world. It holds the tallest skyscrapers in the world, enjoys some of the most exquisite and modern infrastructure, and its inhabitants seem to be lavished with opulence. The luxury "branding" of Dubai has been increasing over the years. Chad Haines explains in the article "Cracks in the Facade: Landscapes of Desire in Dubai" that Dubai has worked to make a brand out of itself. The fight against nature that the city is built upon gives the city a sense of invisibility.
This past New Year's spectacle included the biggest firework show in all of history when bringing in the year 2014. This highlights the city's efforts to be a validated city in the eyes of the world. The beautiful spectacle only adds to its image of being a global city full of wealth and opportunities that are unequally distributed among its population. Dubai now holds the world record for the largest firework show; an attraction that they hope will attract future investors and tourists. This world record serves the city to reassure that
This video was chosen because it really puts Dubai in this omnipotent state with the music, water shows, and the best angle of the World's largest and most luxurious buildings. Dubai has continually tried to be the city to beat " the greatest city in the world" as it is often marketed, and the city that not only has the wealth but the power to defy all odds and beat all the records. Without commentary this video highlights the infrastructure in a very powerful and almighty way.
By: Katherine Herrera
Edited by: Thania Lucero
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