Following Facebook in 2006, Twitter emerged and presented a new community of social media that focused more on the individual. Unlike Facebook, Twitter has very limited information about each user and lets users post thoughts with little feedback from followers. Twitter is limited to 140 characters in each post, which is very short and limited compared to Facebook posts. Followers of each user can only “favorite” or “retweet” a post, limiting the interaction between others. Twitter presents itself as a community of individuals who are either close friends and family or those who share the same interests. Unlike Facebook, businesses struggle to extract information from groups with the same interest. Instead Twitter displays individual interests more than group interests, and it is shown on the website how businesses react to this. Compared to Facebook there are very little advertisements and it is harder to track communications between users discussing companies and current trends besides “trending” topics which are worldwide phrases that are repeated through individual members. The best businesses can get out of Twitter is individual consumer trends and could compare them to group trends from Facebook or another social media website.