“Strong Women Brew Strong Beer” Rosie
The image from 2011 shows a female beer brewer wearing a white apron and a blue t-shirt. She wears a red baseball hat and is holding a cup of beer. Her other arm is flexed, showing off her muscles. The top of the advertisement for Santa Cruz Mountain Beers states: “Strong Women Brew Strong Beer.” Rosie the Riveter is being used to break the stereotype that only men brew beer.
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