YouTube's Vlog Authenticity in the Performance of Femininity

The Effects of Authenticity

The effect of this authenticity present in vlogs is that it blurs the line between creator and viewer, reminding viewers of face-to-face communication and encouraging them to keep watching and come back for more content. On YouTube, everyone seems to be a participant in the same interactive community (Burgess & Green). Every creator is a viewer and every viewer is a creator in terms of producing comments and continuing the conversation. Directly addressing viewers gives vlogs a feeling of interpersonal communication and invites feedback (Burgess & Green). It makes viewers feel like they are a part of a conversation, unlike watching television or a film from the outside, which encourages them to come back for more.

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