Kraft thinks equally of all six of their sustainability tactics so I thought I would follow along the same lines that they did on their website by creating a wheel-like image and not emphasize any one strategy more than the others. Therefore all of the different sections are all the same size for fonts and graphics. I also chose to make the infographic into a wheel because their was no necessary start or finish to each section.
I tried to use as many real life examples for each section that I could. The Kraft website was actually pretty vague when it came to some of their sustainability efforts. For example, when they talked about their efforts to preserve water there weren't any tactical examples like some of the other ones like packaging or waste. The only information they provided for this was that they were doing their best to reduce and reuse water. However, they did include a separate page that depicted a few real life examples for their sustainable efforts. here was a lot of information as you can see from the amount of words in the picture so I tried to keep everything as short and simple as possible, however I still felt that less words would have made the infographic easier to read.
In Rampton and Stauber's book "Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Future," chapter six "Preventing Precaution" the two authors offer an explanation of public relations firms' and corporations' strategies to sell their products to the public. The trick is to let the people hear the information they want told from a "third party." This third party could be someone of authority like a teacher or doctor or someone who the target audience can relate to like a mother or environmental organization.
The utilization of these third parties who offer their "opinions" are not just opinions either. For a good price, the third party will present a carefully worded, perfectly packaged statement that will put consumers at ease when it comes to the downsides of a particular product. I believe if Rampton and Stauber saw my infographic they would propose I include some sort of third party in a few of the examples for Kraft's sustainability efforts. I could even include a short blurb from a third party that advocates those efforts.