1media/Dodge_04_1955 Dodge Custom Royal Lancer_thumb.jpg2020-07-06T11:08:19-07:00Anne-Marie Maxwell326ac6eff123bb3f77fb517c66299be8b435b479375141plain2020-07-06T11:08:19-07:00Dodge, 1955Anne-Marie Maxwell326ac6eff123bb3f77fb517c66299be8b435b479
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1media/1955_Dodge_Custom_Royal_Lancer-thumb.jpgmedia/Dodge_04_1955 Dodge Custom Royal Lancer.jpg2020-07-06T11:32:54-07:001955 Dodge Custom Royal Lancer3plain2020-08-22T15:51:41-07:00Starlets Marilyn Burtis, left, and Phyllis Applegate sun themselves in Santa Monica next to a Custom Royal Lancer, Dodge’s all-new top-of-the-line vehicle for 1955. The new models were a huge success, boosting overall sales 80% from the previous year. The redesigned cars incorporated parent company Chrysler’s new corporate styling theme of “lower, wider, and longer.” The grille added a thick horizontal layer of chrome, which, together with the bumper, gave the front end a muscular look.
