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Rhetorical Context and the Rhetorical Appeals

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Rhetorical context/rhetorical triangle

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From "argument" 
Refresher on the Rhetorical Appeals: Before we can argue effectively we need to refresh our thoughts about the three basic concepts associated with writing good arguments: The Rhetorical Appeals of Logos-Ethos-Pathos.  
  • Logos refers to the hard data support which usually takes the shape or form of numerical data, statistics…etc. It can also include personal experience as well.
  • Ethos refers to the credibility of your sources as well as you and the way you present the information. What makes your sources believable? Is it education, experience…etc.  Do you present the information fairly in that you consider more than just one point of view.
  • Lastly is Pathos which is the emotional aspect of reasoning. Most arguments can be associated with the emotional desires of “want” or “need.”  Emotion is a powerful tool but one must be careful not to overwhelm the reader with it.
  • Kairos

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  1. RHETORICAL ANALYSIS Heather Hopkins Bowers