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• 1 2018-10-12T19:15:38-07:00 Logan Paul uploads a diss track. 5 "LOGAN PAUL - GOODBYE KSI (DISS TRACK) FEAT. KSI" plain 2018-10-19T00:10:13-07:00 08/21/2018 Four days after KSI uploaded a diss track music video, Logan Paul responds with one of his own. Paul's video is somewhat shorter and simpler than KSI's, and features an aesthetic suggesting lower production value and a quicker turnaround.
  
  
  
  Notable moments:
  • 00:00: Opens on Logan Paul preparing for the fight by hitting a punching bag while overlaid text locates him in "London."
  • 0:12: Paul picks up a phone call from his brother and undercard fighter, Jake Paul.
    • This exchange emphasizes a recurring theme of this fight's rhetoric: while Logan Paul is busy training, KSI is renting a mansion to film an elaborate music video.
  • 0:54: Another caption informs us that Logan Paul has decided to feature KSI on his own diss track.
    • KSI's more painfully awkward moments are shown in multiple clips that recur on and off throughout the video. Most of these include KSI's purported misogyny, including asking a woman he does not know, "Where have your tits gone?" 
    • The theme of making KSI's body seem ridiculous (including another recurring joke that KSI resembles the cartoon character Scooby-Doo) are problematic and are explored in my analysis.
  • 2:00: Extremely problematic cartoon of a disenfranchised KSI in the style of 8-bit art walks across the screen.
  • 2:16: Logan Paul, Jake Paul, and a third member of the Paul team question when KSI's #MeToo moment will arrive.
    • It is worth noting that some of KSI's prank videos can be classified as misogynistic, with the clip shown in Paul's diss track as outright molestation. In this clip (whose source I have not been able to track down), KSI appears to ask a woman on the street "how much [they would] suck dick for." However, three men screaming this hashtag from the top of a double decker bus moving through London is not a good look.
  • 2:45: The video cuts to footage of KSI at the press conference in Los Angeles yelling "Fuck the Pauls!"
    • This footage is intercut with the Pauls also yelling, "Fuck the Pauls!" By leaning further into this image, the Paul team is making another statement: they love to be hated, because hate drives income.
  • 3:08: The video closes out with Paul encouraging his fans to buy more merchandise.
• 1 2018-10-12T21:01:11-07:00 Logan Paul stops uploading daily vlogs 1 "THE END OF LOGAN PAUL VLOGS..." plain 2018-10-12T21:01:11-07:00 04/29/2018 In this Sunday vlog, Paul announces that he will no longer upload daily videos to his YouTube channel. This seems to be Paul pivoting away from YouTube and into shaping his identity as a multi-media microcelebrity.