Present-Centered Showcasing of the Heritage of Delhi, India: A Sustainable Branding Perspective

Present Culture of Delhi

Undoubtedly, Delhi’s culture has been impacted by its history and the fact that it has served as the capital of the nation for more than a century. Today, it has become a melting pot because of continued migration of people from all over India. Its diverse cultural past is also evident in its heritage buildings and historical monuments. The Archaeological Association of India recognizes 1,200 heritage buildings and 175 monuments as national heritage sites in Delhi. The Old City is adorned by Jama Masjid (India's largest mosque) and the Red Fort. Delhi is, in fact, the location of three World Heritage Sites: the Red Fort, Qutb Minar, and Humayun's Tomb. Other noteworthy monuments of exemplary architectural wonder include the India Gate, the Jantar Mantar (an eighteenth-century astronomical observatory), and the Purana Qila (a sixteenth-century fortress). Raj Ghat is the memorial site of Mahatma Gandhi. New Delhi also houses several government buildings and official residences reminiscent of British colonial architecture, including the Rashtrapati Bhavan, the Secretariat, and Rajpath, the Parliament of India.
 

Several religious festivals are celebrated in Delhi, such as Diwali (the festival of lights), Raksha Bandhan, Durga Puja, Holi, and Lohri. The Qutub Festival is a cultural event during which performances of musicians and dancers from all over India are showcased at night, with the Qutub Minar as a backdrop. Other events such as Kite Flying Festival, International Mango Festival, and Vasant Panchami (the Spring Festival) are held every year in Delhi. Below is a link to a reading that offers a more detailed account of several Indian cultural festivals. The next page offers visuals of the three heritage sites, with video links offering a more detailed history of each of them.


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