Heritage Tourism in Delhi
In February 2014, the Government of India approved Delhi's bid for World Heritage City status. A team from UNESCO was scheduled to visit Delhi in September 2014 to validate its claims. However, the Government of India withdrew its nomination in 2015.
UNESCO to Examine Delhi's Bid for World Heritage City in Sept. 29 June 2014. Archived from the original on 16 October 2015.
Centre Kills Delhi's Heritage City Dream. The Times of India. Archived from the original on 4 September 2015. Retrieved 28 July 2015.
The reading titled ‘Destination Branding: Case of Delhi’ illustrates that culture/heritage is considered important by the local tourism offices (destination marketing organizations) and tourists but is not strongly featured in the Delhi brand. In other words, Delhi has yet to tap into its rich cultural/heritage potential in a strategic manner
Before discussing strategies to build a heritage brand of Delhi, the first action is to identify heritage in a manner that resonates with its multicultural residents and makes it present-centered.