Opening Up Space: A Lovely Technofeminist Opportunity

Gender Normativity

[DRAFT]
We chose to work with the “gender-normativity” tag because of its relevance to the text. The Arts of Beauty; or, Secrets of a Lady’s Toilet appears to be an instructional guide for women to comply with conventional Western beauty standards, while men are given instruction on how to seduce women. The end portion of this text, which gives hints to men about how to impress women is meant, according to Montez, to be amusing to the women, firstly, but also helpful to the men. Gender-normativity is both promoted and slightly challenged in this text. Montez mentions that women are constantly advised on how to look to attract men, which is where this text promotes gender normativity, yet men are rarely instructed on how to ‘fascinate’ women, which is another purpose of this text. 

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