“It is with our pedagogy of example that we convince people. For instance, in the beginning [after a crisis] no one else wanted to grow cocoa here anymore; when we started we were just 4, 5 people. Today you have 20 or 30 people with [a collective] area better than ours, and it wasn't necessary to impose that on them. They started to look and say 'oh, I also want to have a crop like that'. Just like they copy the beautiful crop of the big farmer, when they see a collective area that works, they also want to be part of that” [23:79].
Another